For experts, business owners and indie builders
You can build anything. That's the problem.
Watch this to see how the Product Studio takes you from a half built product to real paying customers, who it is right for, and what happens next.
RESULTS
People who already did this
WHAT YOU GET
Everything inside the Product Studio
The whole thing runs on the Product OS framework. Four phases, and you get a custom plan that tells you which ones you actually need. Not everyone starts at phase one.
Define
Nail your positioning, your exact customer, and a pricing model that fits. Then run a validation test that gets a real signal from a stranger before you build anything else. Most people skip this, which is why they rebuild the same product three times.
Design
A product identity that looks built by a company, not by a prompt. Conversion focused UX, a proper design system, and consistency on every screen. Already have a brand? We align the product to it. No AI slop either way.
Develop
A step by step build using the tools that match your idea. Bugs and security issues get fixed as you go, and you launch on a stack that holds up when hundreds of people show up.
Distribute
Your go to market plan, one growth channel mapped properly, and a clear path to your first $5k. Then we automate what works so you can scale it instead of starting from zero every month.
Weekly sessions, every single week
Live calls with me every week. Bring what you are stuck on, leave knowing the next move. Every call is recorded if you cannot make it.
1-1 support and direct feedback
Your positioning, design decisions, and tech choices reviewed by someone who has done this for 15 years across 50+ startups. The judgement you cannot get from a YouTube video.
A community that answers, daily
Post what you are working on and get feedback the same day, in a room with other operators building alongside you.
THE SHIFT
From half built to shipped and selling.
- A working build nobody can describe in one sentence
- A design that looks like every other AI built app
- No idea which channel brings the next customer
- Moving fast, with nobody checking the direction
- A live product with a clear path to making your next $5k-50k
- A design process that converts visitors into users, and reduces churn
- One growth channel mapped to a real revenue number
- A repeatable process you own and can run on the next idea
FAQ
Common questions
I can already build. What am I actually paying for?
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The build stopped being the hard part a while ago. What you are paying for is everything wrapped around it. Positioning, so a stranger understands what your product does in one sentence. Design, so they trust it. Distribution, so they find it. And someone with 15 years of doing this checking your direction every week so you do not spend six months going fast towards the wrong thing.
How much time does this take?
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One to four hours a week for the weekly calls, and a few hours a week of your own build time on top. Calls are live and recorded so you can watch back, though you will get more out of it if you turn up. It fluctuates week to week depending on where you are, so it is not a fixed block. What it does need is consistent execution.
What is the investment?
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It is a multi four figure investment, with a clear path to earning it back through your next $5k. We will go through the exact numbers on the strategy call once we both know whether you are a fit.
Is this a course?
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No. There is a system, Product OS, and it gives you a structure to work through. But this is run live every week with one to one support and direct feedback on your specific product. You are not buying videos, you are buying the guidance around your own build.
I am building this for my existing business, not as a startup. Does that work?
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Yes, and honestly some of the best fits are exactly that. Whether you are building software to scale to hundreds of customers or building it to serve the clients you already have better, the process is the same. We just point it at a different outcome.
What happens on the strategy call?
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We work out whether you and your product are a fit for the Product Studio, and map out your path to launching and getting real customers. It is not a pushy sales call. All I ask is that you are somewhere quiet, not driving, and that you allow 45 to 60 minutes so we can get properly into what you are building. If you cannot make it, give us 24 hours notice.
You already started building. Now it's time to make it real.
Nobody taught you how to build this. You worked it out yourself. What is missing is the process to get it in front of paying customers, and someone to walk you through it. That is what we will map out on the call.
Allow 45 to 60 minutes. Limited spaces for the Product Studio.
Results disclaimer: results are not guaranteed and may vary. Individual outcomes depend on your effort, experience, and market conditions.













